Archive | September 2013

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Social Media Marketing: The Question of Transparency

According to the Merriam-Webster Dictionary, transparency can be defined as: free from pretense or deceipt easily detected or seen through readily understood characterized by visibility or accessibility of information especially concerning business practice Social media provides an excellent tool for companies to control their level of transparency. By taking advantage of direct and ongoing relationships […]

Social Media in Social Crises: A 9/11 Case Study

Today people all around the world are remembering the terrible tragedy that took place 12 years ago on September 11th, 2001. At the time, cell phones and the Internet were at their primal stages. There were no camera phones, no texting, and most importantly hardly any social media outlets. What would things have been like […]

Blogging: The First Step to Social Success

Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Instagram, Flickr, MySpace… and the list goes on and on. Keeping up with the constantly growing and evolving social media platforms can seem daunting. Where should you even begin? The best place to start isn’t at A… but at B – with a Blog. Blogs are incredibly useful and […]