One of the most commonly asked questions to social media marketers is “What platform should I be using for my business?”
The plethora of available social media channels that people are using these days makes that decision a really big headache. Usually, companies will automatically focus the majority of their time and energy on Facebook and Twitter. But what about Google+? Should it be part of your social media tactical plan and to what extent?
I found a great article to help answer that question on Social Media Today entitled “Dear Marketers: Ignore Google+ At Your Own Risk.” Author Alexandra Jacopetti lists 8 reasons why you should absolutely incorporate Google+ into your social media marketing strategy. In the following video, you’ll find out why she believes that you should definitely NOT ignore Google+!
Does your company incorporate the use of Google+ into your social media marketing strategy? Why or why not?