Archive | November 2013

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Measuring Social Media: Tools for Success

There are many times in your marketing efforts where you’re going to want to take a peek into a company or competitor’s social situation. What are people saying about you online? What conversations are people having about your competitors? Who is talking the most? These are all important questions to consider, and the answers aren’t […]

Social Media Release: What’s in Your Digital DNA?

Media Contact: Debbie Boyce 416-355-7425 Deborah.Boyce@ketchum.com What’s in Your Digital DNA?┬áMasterCard Study Reveals Five Unique Online Personalities across the Globe According to a new global study from MasterCard’s Global Insights group, consumers shed their “real-world” identities when they go online and assume “digital personas” that better reflect how they feel, what actions they take around […]