Social Media

Social Media Marketers: Be Sure to Blog!

If you’re in the business of social media marketing and you aren’t already blogging, you’re making a HUGE mistake. Although blogging is helpful for all types of industries, it is absolutely critical for social media marketing companies to create and maintain a regular, interesting, and informative blog. In my very first blog post entitled “Blogging: […]

Measuring Social Media: Tools for Success

There are many times in your marketing efforts where you’re going to want to take a peek into a company or competitor’s social situation. What are people saying about you online? What conversations are people having about your competitors? Who is talking the most? These are all important questions to consider, and the answers aren’t […]

Social Media Release: What’s in Your Digital DNA?

Media Contact: Debbie Boyce 416-355-7425 Deborah.Boyce@ketchum.com What’s in Your Digital DNA?¬†MasterCard Study Reveals Five Unique Online Personalities across the Globe According to a new global study from MasterCard’s Global Insights group, consumers shed their “real-world” identities when they go online and assume “digital personas” that better reflect how they feel, what actions they take around […]

What’s the Deal with Google+?

One of the most commonly asked questions to social media marketers is “What platform should I be using for my business?” The plethora of available social media channels that people are using these days makes that decision a really big headache. Usually, companies will automatically focus the majority of their time and energy on Facebook […]

Top 10 Free Social Media Marketing Tools You May Not Know About

There are a multitude of great social media management tools available for both marketing and monitoring that can greatly help you succeed with your campaigns and improve the effectiveness of your social media strategy. I’ve put together this list of the top ten FREE social media marketing tools that you may not know about: 1. […]

Astroturfing: Worth the Risk?

In my previous post about Social Media Transparency, ¬†I differentiated between transparency and authenticity. This week, I’m delving deeper into social media authenticity and exploring a very controversial SEO practice: Astroturfing. For those of you who may not be familiar with the term, Oxford Dictionaries defines it as: “the deceptive practice of presenting an orchestrated […]

Social Media Marketing: The Question of Transparency

According to the Merriam-Webster Dictionary, transparency can be defined as: free from pretense or deceipt easily detected or seen through readily understood characterized by visibility or accessibility of information especially concerning business practice Social media provides an excellent tool for companies to control their level of transparency. By taking advantage of direct and ongoing relationships […]