Tag Archive | authenticity

Astroturfing: Worth the Risk?

In my previous post about Social Media Transparency,  I differentiated between transparency and authenticity. This week, I’m delving deeper into social media authenticity and exploring a very controversial SEO practice: Astroturfing. For those of you who may not be familiar with the term, Oxford Dictionaries defines it as: “the deceptive practice of presenting an orchestrated […]

Social Media Marketing: The Question of Transparency

According to the Merriam-Webster Dictionary, transparency can be defined as: free from pretense or deceipt easily detected or seen through readily understood characterized by visibility or accessibility of information especially concerning business practice Social media provides an excellent tool for companies to control their level of transparency. By taking advantage of direct and ongoing relationships […]