Tag Archive | social media marketing

Top 10 Free Social Media Marketing Tools You May Not Know About

There are a multitude of great social media management tools available for both marketing and monitoring that can greatly help you succeed with your campaigns and improve the effectiveness of your social media strategy. I’ve put together this list of the top ten FREE social media marketing tools that you may not know about: 1. […]

Astroturfing: Worth the Risk?

In my previous post about Social Media Transparency,  I differentiated between transparency and authenticity. This week, I’m delving deeper into social media authenticity and exploring a very controversial SEO practice: Astroturfing. For those of you who may not be familiar with the term, Oxford Dictionaries defines it as: “the deceptive practice of presenting an orchestrated […]

Social Media Marketing: The Question of Transparency

According to the Merriam-Webster Dictionary, transparency can be defined as: free from pretense or deceipt easily detected or seen through readily understood characterized by visibility or accessibility of information especially concerning business practice Social media provides an excellent tool for companies to control their level of transparency. By taking advantage of direct and ongoing relationships […]