Tag Archive | social-media

Social Media Marketers: Be Sure to Blog!

If you’re in the business of social media marketing and you aren’t already blogging, you’re making a HUGE mistake. Although blogging is helpful for all types of industries, it is absolutely critical for social media marketing companies to create and maintain a regular, interesting, and informative blog. In my very first blog post entitled “Blogging: […]

Measuring Social Media: Tools for Success

There are many times in your marketing efforts where you’re going to want to take a peek into a company or competitor’s social situation. What are people saying about you online? What conversations are people having about your competitors? Who is talking the most? These are all important questions to consider, and the answers aren’t […]

Social Media Release: What’s in Your Digital DNA?

Media Contact: Debbie Boyce 416-355-7425 Deborah.Boyce@ketchum.com What’s in Your Digital DNA?¬†MasterCard Study Reveals Five Unique Online Personalities across the Globe According to a new global study from MasterCard’s Global Insights group, consumers shed their “real-world” identities when they go online and assume “digital personas” that better reflect how they feel, what actions they take around […]

Astroturfing: Worth the Risk?

In my previous post about Social Media Transparency, ¬†I differentiated between transparency and authenticity. This week, I’m delving deeper into social media authenticity and exploring a very controversial SEO practice: Astroturfing. For those of you who may not be familiar with the term, Oxford Dictionaries defines it as: “the deceptive practice of presenting an orchestrated […]

Social Media Marketing: The Question of Transparency

According to the Merriam-Webster Dictionary, transparency can be defined as: free from pretense or deceipt easily detected or seen through readily understood characterized by visibility or accessibility of information especially concerning business practice Social media provides an excellent tool for companies to control their level of transparency. By taking advantage of direct and ongoing relationships […]

Social Media in Social Crises: A 9/11 Case Study

Today people all around the world are remembering the terrible tragedy that took place 12 years ago on September 11th, 2001. At the time, cell phones and the Internet were at their primal stages. There were no camera phones, no texting, and most importantly hardly any social media outlets. What would things have been like […]

Blogging: The First Step to Social Success

Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Instagram, Flickr, MySpace… and the list goes on and on. Keeping up with the constantly growing and evolving social media platforms can seem daunting. Where should you even begin? The best place to start isn’t at A… but at B – with a Blog. Blogs are incredibly useful and […]